In the case of FMCG sales force automation tool, the simple KPIs could be number of orders taken, number of visits made, customer coverage, time taken per order etc., I would like to emphasis here to include system related measurements as well. In particular, the synchronisation speed of the mobile application on the field is a mandatory KPI that can make or break a mobility application. Publishing these KPIs in the form of a dashboard during different stages of the project would raise the visibility and buy-in at various levels within the organisation.
Mobility programmes are exciting, at the same time challenging. It is good to have people with the right attitude and enthusiasm within the team. Patience, perseverance and perspiration make an unbeatable combination for success. Particular emphasis is to be placed on business champions taking ownership on the project and leading it from the front. While hiring consultants can make up resource shortages within the user group, no amount of external skills can bring the insights and knowledge residing within the organisation. The real users on the field should be involved from the pilot stage and the design should evolve with their inputs.
There are other factors such as Mobile Device Management, Security, Reporting, and dynamic management of changing technologies. However, if you choose the right partner as your solution provider, he or she can guide and support you in a long way through your mobility journey.
Put these six steps into practice and your mobility project will achieve considerable success. This will make a huge difference in the marketplace, bringing superior capabilities to drive your business growth.
Prakash is working as VP Strategy, Asia in Spring Mobile Solutions. He has worked in Unilever for 21 years with a strong track record of developing IT strategies, crafting innovative IT solutions and fast-tracking large scale implementations. He also has over 25 years experience working in Customer Development, Information Management, Finance, Supply Chain and HR functions. Prakash has a wealth of knowledge and experience working across Middle East, Europe and Asia region. He holds a degree in Statistics and is a Chartered Accountant from India and a Cost & Management Accountant from UK.
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