We can take the example of consistency within an application here. Are the screens consistent across the application? Do the same icons mean the same thing? Are the terminologies the same across the application? Can we represent the product catalogue with real images of the product on a shelf as opposed to simple text? If we can make it easy to get the information in one click instead of 3 clicks, it would be even better. In short, build a user interface which is user-friendly, intuitive, with lesser key strokes providing an easy interaction for the users.
It is very important to partner with the right solution provider to be successful. Given that the market is replete with mobile application developers, one has to be careful in making the right choice. Look for specific solution providers who have demonstrated deep industry or domain experience to help you through the pilot to the final full roll-out. This increases your project success many folds. For example, in the FMCG industry sales force application area, one requires deep knowledge of how pricing and promotions are handled on the field as it can be very complex. Understanding the nuances of the retail industry would help your organisation tap into a sophisticated merchandising solution from the solution provider. The right decision here would help enable the business to focus on change management and getting the ROI from the mobility project as opposed to filling the product gaps on the go! Enough due diligence is to be paid in the partner selection process and include criteria such as vendor comprehension of the requirements, solution fitness, implementation ability, Integration capability, commercials and credentials.
4. Pay-as-you-go- Saas
From my experience, organisations spend a huge amount of time trying to get the internal infrastructure up and running from day one for mobility projects. Given the various technology components involved and the fast changing nature of the mobility space, the expertise required internally within an organisation is generally inadequate. This delays the project take-off and consequently the project returns.
Take the pilot approach and adopting a cloud pay-as-you-go approach with a reputable Saas vendor will help in getting the right expertise and avoid upfront investment costs. Project risks are minimised. Even if the pilot is not successful one can avoid the upfront investment costs associated with the capital expenditure.
In the project example quoted above, we did experience the classic analogy. Just like water from the tap in your kitchen, cloud-computing services can be turned on quickly as needed.
5. Performance Indicators -Measure value delivered
Mobility programmes can positively impact both the top line and the bottom line of an organisation. It is important to clearly understand the current baseline for the various Key Performance Indicators you would like to track and monitor. During the pilot stage, rigor and discipline are required to measure these KPIs. These would help your organisation fine tune for the final roll-out, as well as to measure whether the project is going to yield the intended benefits. These KPIs should be simple and easy to understand across the organisation. Having a solution provider as part of the readiness assessment will provide standard measurement KPIs and it is a good place to start with.
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