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Philippine tablet sales for Q1 2014 were worth US $ 65.18 Million

Ike Suarez | June 9, 2014
Figures for number of units sold are 95 percent higher than the same period for 2013, according to GfK

Sales of tablet PCs in the Philippines registered 270,000 units during the first quarter of 2014 for a total worth of around US $ 65.18 million, according to a press statement by the Nuremberg, Germany market research firm, GfK Group.

The press statement said this was in contrast to sales figures for the first quarter of 2013 which registered sales of 140,000 units for a total worth of around US $ 49 million.


Attributed as drivers for the 95 % increase in sales were the following:

  • The fact that 75 % percent of the Philippine population is less than 40 years of age
  • The wide variety of models currently available in the Philippine market for tablet PC

The Philippines' large number of younger consumers makes them more open to the adoption of new technologies, said the market research firm's managing director Benny Villanueva.

There are currently 22 new Philippine and international players in the country's tablet PC market who have introduced a total 9f 150 models.

Their unit prices range from US $42 to US 1012 each.

According to GfK, major international players such as Sony, LG, Skyworth and Cloudfone currently have a Philippine presence and have gained dominance of the segment for higher-priced tablet PC models.

But Philippine and Chinese brands have established a presence in the value-end price segment  for  this market.

It said basic WiFi only models costing an average of US $42 each make up the most popular kind of  tablet PC sold.

Their popularity was attributed to the current sprouting of commercial establishments in the Philippines that offer free WiFi connectivity to customers.

The press statement also noted that the average price of a tablet PC  in the Philippines today is UD $246 a unit as against US $356 a unit during the first quarter of 2013.

The Philippine GfK office is among the over 100 such offices of the marketing research firm found worldwide. 



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