China is ahead of the rest of the world in meeting key mobility priorities, according to a study by Accenture.
Two thirds of Chinese businesses reported good progress in meeting their key mobility priorities, as compared to 44 percent globally.
59 percent of Chinese businesses name mobility in their top two priorities for the coming year and 87 percent name it in the top five.
About 78 percent of Chinese businesses said their overall adoption and deployment of mobile technologies are effective. 46 percent said a positive experience will boost success of Chinese companies as they implement other digital technologies.
"It's no coincidence that Chinese companies are also more likely to have a formal enterprise-wide mobility strategy than others around the world, with over half (56 percent) stating this was the case compared to just 43 percent elsewhere," said Neil Hickey, managing director of Accenture Mobility in Greater China, part of Accenture Digital.
Deeper customer insights
75 percent of the Chinese respondents cited generating deeper customer insights through mobile analytics as their greatest mobile priority.
74 percent prioritizes driving revenue through customer engagement on mobile devices.
Although China has demonstrated clear strengths in its mobility implementations, the nation has areas of opportunity for improving results. For instance, it is behind many of its global counterparts.
43 percent Chinese companies suffered from performance issues in apps leading to bad reviews.
38 percent of respondents in China said that a lack of usage data for applications to identify performance issues was a challenge in developing and maintaining apps.
"While China leads the world on having mobility strategies, it seems they are not necessarily ticking all the right boxes with them," added Hickey. "China is leading the way in the adoption of digital technologies, but until enterprises understand the importance of performance data gathering from each area of the business to provide real insight to decision makers, they could be holding themselves back from achieving outstanding results."
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