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Defined mobility strategies yield better ROI: Bluewolf

Adam Bender | May 27, 2014
Don't try to 'boil the ocean,' advises Patrick Bulacz, Bluewolf CTO of APAC

One way to create excitement across the workplace is to assign "champions," early adopter employees who can spread their knowledge to their peers, she advised.

Mobility should be a business-wide discussion, because the IT department can sometimes be out of touch with the end user, said Wherrett.

"Often what we're seeing is that marketing and sales have a much better focus on the customer. They can get really excited about engaging with their customer."

It's all about customer engagement, added Bulacz. "The people that are closest to the customer ... know what needs to go into a solution for them to better that engagement."

Wherett said she observed at a recent conference that about half the CIOs in attendance appeared to be business-focused, she said. "They were thinking about the future. They were engaged with what the ultimate results of their organisation needed to be."

"Those CIOs were best placed to have these kinds of conversations around the customer and how technology can enable interaction and engagement with customers."

However, the other 50 per cent she saw "were more traditional and not as customer-focused," she said.

"My concern is that those CIOs might get left behind."


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