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Comprehensive approach to data equals higher data dividend: Microsoft

Zafirah Salim | May 21, 2014
Microsoft launched new data platform solutions for organisations in Singapore and unveiled its survey results on data dividend in APAC.

Companies in Singapore that take a comprehensive approach to data stand to earn an additional 60 percent return on their data assets — an opportunity of S$10 billion locally, and an Asia Pacific opportunity of S$347.5 billion over four years.

This is according to findings of a Microsoft survey on data dividend in Asia Pacific. Conducted by IDC, the survey polled more than 2,000 mid-sized and large organisations across 20 countries worldwide, the IT giant said in a statement yesterday.

“Customers who take a comprehensive approach to their data projects realise a higher data dividend than customers who take a point-by-point approach,” said Dan Vesset, Program Vice President, Business Analytics and Big Data, at IDC. “This new research shows that by combining diverse data sets, new analytics and insights to more people — at the right time — businesses worldwide can tap into a more than trillion-dollar opportunity over the next four years.”

“Data is the currency of business, and Microsoft is helping companies increase the return on that currency by connecting data across their company, connecting it to the world’s data, enriching it through analysis and delivering insights to as many people as possible and as quickly as possible,” said Harish Aitharaju, Server and Cloud Business Group Lead of Microsoft Singapore.

The survey results were shared at Microsoft’s big data consumer conference “Accelerate Your Insights” in Singapore yesterday where the software, services and solutions provider launched new data platform solutions which aim to deliver comprehensive data platform to organisations seeking to harness greater business value from their information today.

According to its media statement, these new data platform solutions include SQL Server 2014, Microsoft Azure Intelligent Systems Service (ISS) which enables Internet of Things; and Analytics Platform System (APS), a low cost Big-Data-in-a-Box appliance.


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