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Apple iTV release date, specs & rumours: is an Apple Television coming?

Ashleigh Allsopp | May 22, 2014
What the world is saying (making up) about the much-rumoured Apple iTV super television.

Apple watchers have been talking about an Apple Television for years, but we've still yet to see one. Dubbed iTV, the television is thought to have been a project of late Apple co-founder Steve Jobs, who told his biographer that he had "cracked it" before he died in 2011. So when is the Apple Television coming out? Here's the iTV release date rumours and feature speculation all in one place.

First up, we should note that the Apple Television in question is not the Apple TV, Apple's set-top box. (See: Apple TV review). Rather, it's a fully-fledged television set made by Apple.

Secondly, it's worth highlighting that the Apple Television is a completely unannounced product that may never end up making it into Apple Stores. But, there's lots of evidence to suggest that it's coming, so you can use this article and our expert opinions to help you decide whether or not you think an Apple Television is on its way.

See also: Apple's plans for 2014 (Macworld UK)

iTV rumours: What Apple has said about TV

In his biography of Steve Jobs Walter Isaacson wrote that Jobs claimed he had figured out how to solve the problem of an integrated television - an Apple TV that would revolutionise another media industry.

"I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson. "It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."

So no more fiddly TV, DVD, Blu-ray, DVR remotes to lose behind the sofa. Just another stylish product with an Apple logo on it, and probably another app on your iPhone or iPad.

That's a pretty strong hint that an Apple TV is in the works. When Steve Jobs admits something, that's about as good a bet as an Apple press release - certainly better than most of the guff currently surrounding all we know about the Apple Television.

There is a growing group of analysts and commentators questing whether Steve Jobs was referring to a full Apple TV set or just a super-content-filled version of its Apple TV set-top box. "Asking people to spend $100 on a little black box with TV superpowers that gets upgraded every year is much easier than asking them to spend $2000 on a TV set they keep for five," points out Gizmodo.

So what if Apple iTV isn't a TV at all, but a bigger, better Apple TV? Former head of Apple's advanced product development and worldwide marketing Jean-Louis Gasse prefers the idea of an Apple set-top box:

 

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