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YouTube wants to make it easier for creators to manage videos, make money

Nick Mediati | May 27, 2014
A new creator-centric app and donation feature are a couple of the features in the works.

Here's some good news for anyone who produces a lot of YouTube videos: Late last week, the video sharing site announced that it was working on a new way to make it easier for viewers to fund video creators, along with a new app specifically for video publishers in mind. 

First the app: YouTube's upcoming creators app will bring commonly used channel management tools to the smartphone, so you can tend to your YouTube channel without being tethered to your computer. 

Next, funding: YouTube says that its users have had success with crowdfunding and donation campaigns, but that these fundraising campaigns are all held off of YouTube. The site wants to change that. Though YouTube hasn't announced ant specifics, it says that it's working on a way to let fans donate to their favorite video channels directly through YouTube. 

Another feature in the works would allow video creators to allow the masses to to write crowdsourced captions for their videos. This feature will support at least 60 languages, and should be a boon for anyone who wants to expand their audience beyond those who speak their language. 

YouTube says to expect more about these new additions "in the coming months." And these new features are the latest in a series of changes the company has made with the goal of improving the experience for video creators. In recent months, YouTube says it has improved its comment management system, and has developed a way to allow its users to make some money off of song covers.


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