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Swarm 'Portal' beacon to provide retailers insight on in-store activity

Zach Miners | May 23, 2014
For small retailers, the relationship between the number of store visits and actual sales can be foggy. A new tracking device aims to provide clarity.

So far roughly 10,000 retailers across the U.S. and in other countries including New Zealand, Spain and Mexico have placed orders for Portal, Swarm's Davis said. The list includes clothing retailer Taylor Stitch, the Frye footwear company and the O'Neill surfing equipment brand.

Swarm's first product is an analytics system that detects Wi-Fi pings from shoppers' phones. The San Francisco-based company, which launched in 2012, should not be confused with Foursquare's newly launched Swarm consumer app for location sharing.

 

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