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Reach out and touch: The notebook isn't dead

Patrick Budmar | June 13, 2014
The notebook was king for many years when it came to mobile productivity. In the age before mainstream Cloud adoption, there simply was no other way to get work done outside of the office. This changed, however, with the evolution of smartphones and the introduction of tablets.

Demand for high-end notebooks also continues to be strong. As users look for high performance computing on the movie, Hsiao said there is demand for desktop replacements. "With powerful processing ability, superior graphics and high storage capacity, these devices do everything you'd expect from a desktop but provide increased flexibility and mobility," he said.

There is already a glut of "no-name" clone tablets being sold online and in discount variety stores, which Laser Corporation's Chris Lau said may not be safety and licensing compliant. There may also be a lack of any technical, service or end-user support from the importer, potentially resulting in a poor consumer experience. "This results in poor outcomes for resellers and retailers who are left with obsolete 'me too' products in a crowded market," he said.

First time users have a tendency to look for the cheapest option, though Lau said those are the ones who require the most customer support, something "no name products/brands" tend to have the least amount of. "There is huge opportunity for local resellers who provide a strong product line backed by local end-user help and a vendor willing to share risk," he said.

Beyond price, Lau highlights the importance of products being tailored for the Australian market with "unique features and points of difference" to stand out from the "clone products" in the online and discount retail channels.


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