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Malaysia's Locus-T partners with China's Baidu

AvantiKumar | May 28, 2014
The new online marketing platform will reach more than 618 million internet users in China, said Locus-T's Joseph Ting.

Baidu - Locus in Malaysia modified 

Photo - (From left) Joseph Ting, Locus-T Founder & Sales Director; and Bob Bao, Baidu's Regional Director of South East Asia signed a Memorandum of Understanding in Malaysia.


Malaysian internet marketing company Locus-T has joined forces with Chinese search engine firm Baidu to form a new online marketing platform, which could reach more than 618 million users in China.

This move offers Malaysian entrepreneurs and businesses a digital platform to connect with China's businesses and consumers, said Locus-T founder and head of sales Joseph Ting.

"Businesses and individuals from Malaysia will be able to reach out to 95 percent of internet users in China through Baidu," said Ting.  "We hope this will be one of the channel to increase bi-lateral trade and businesses between Malaysia and China. Locus-T is here to help Malaysian businesses to tap on Baidu's platform and to enjoy better services. "

He said Locus-T has targetted a minimum revenue of RM3.27 million to RM6.55 million [US$1 million to US$2 million] per annum and expects about 200 to 300 companies to register this year.

Malaysian companies can purchase packages from US$2,000 about RM6,500 [US$2,000] for Baidu to process a new request within five days, said Ting, adding that Locus-T also has accreditation as Google Partner and Yahoo! Search Marketing (SEA) Authorised Reseller.

 Internet marketing reach

Baidu's Southeast Asia regional director Bob Bao said Baidu's pay-per-click (PPC) internet marketing service has 81 percent share of the search engine market in China and a network of 600,000 affiliate websites, to create a platform linking the needs of hundreds of millions of internet users and businesses.

"Baidu has confidence in Locus-T's capabilities in marketing its services in Malaysia as they have 14 years of experience when it comes to internet marketing," said Bao. "They run their business in a systematic manner with quick response time as their services is ISO 9001/2008 certified. Malaysian businesses can now subscribe to Baidu Search Engine Marketing (SEM) tools with better service level from Locus-T. "

In addition, Locus-T will manage a series of internet professional services provided by Baidu. They include: Baidu Search Marketing, Baidu Content Network, Baidu Brand Zone and Baidu Travel Portal.

Founded in 2000 by Chinese internet entrepreneur Robin Li, Baidu's October 2012 third-quarter operating profit reached RM11.65 billion  [RMB22.306 billion].


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