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Enterprises must focus on application management to enable 'mobile-first' business

Matthew Finnegan | June 10, 2014
Enterprises aiming to become true ‘mobile-first' businesses must adapt their mobility management strategies to support a wider variety of applications, with many firms currently falling short of customer expectations.

Many businesses are now getting to grips with the consumerisation trend that has seen IT teams tasked with managing employee-owned or corporate-provisioned smartphone and tablets. However, the real benefits of a mobility strategy will be seen only once businesses allow employees to use these devices to access enterprise apps - an area where many businesses are still falling short.

"At the moment we see that the real use case for mobility is around email. But, mobile applications will be the next thing that will drive business transformation and increase productivity," said Ovum senior analyst Richard Absalom, speaking at the firm's Mobile First 2014 event in London.

"This creates a problem for the enterprise. There are so many apps out there and so much choice - so how do you manage that? People want to use a lot of these applications so people want to use these applications, so how do we give them the right applications to do their job?"

Mobile-first business benefits
There are a number of businesses that have shown the possibilities of a 'mobile-first' approach to business, with deployment of tablets and smartphones to run enterprise applications. This could be through a bring your own device (BYOD) strategy, or through rollout of corporate-provisioned hardware.

For example, Delta Airlines has provided Nokia Lumia smartphones to 19,000 flight attendants and Microsoft Surface 2 tablets to 11,000 pilots. This has provided flight crews with real-time access to essential tools and up-to-date flight-related resources, including key charts, reference documents and checklists, while also saving the airline $13 million a year in fuel and associated costs.

However, the reality for most businesses is that, although many have a mobility or BYOD strategy in place, the focus has been on locking down devices in the face of the threat of data loss and security risks. This has involved many businesses deploying mobile device management (MDM) tools that offer tight control of a full device, benefitting a number of vendors in the space such as Airwatch, MobileIron and Good.

According to Absalom, this is beginning to change and businesses are attempting to get more value from mobile devices by taking a less 'defensive' approach to security management.

Absalom said that the use of mobile application management (MAM) tools is increasing in popularity among enterprises, and offers a way to provision apps to employee-owned devices with control on a more granular level.

Although both approaches have their benefits, and are increasingly integrated by vendors, MAM is not as intrusive, making it more attractive to end users as it can more easily distinguish between personal and work applications. This creates flexibility and means that users will not be tempted to circumvent a company's secure network on a second device to access apps of their choice.


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