"It was a massive undertaking but we wanted to create something unique for the album," said Alasdair. "We loved the idea of bringing this image to life with some really beautiful movement, in a way that matched the intricate and complex look of Mila's artwork."
Richard added, "The finished project has to be up there in our top 5 along with the projections for Madness at the Queens Diamond Jubilee, Rok's lyric vid for The Rolling Stones, our visuals for Keith Urban at the Country Music Awards, and of course Elton John's Million Dollar Piano visuals."
The final film was streamed on iTunes on May 12th, prompting a buzz of admiring comments and messages from among Coldplay's 12 million fans on Twitter.
Trunk has created a making of video for the project, featuring Alasdair + Jock
Sign up for Computerworld eNewsletters.