But not yet. Today, Best Buy, a key Microsoft retail partner, showed Surface Pro 2s in stock but had not discounted them.
Retail availability is also less of a concern to Microsoft than to Apple, Rubin maintained. "Surface Pro has seen a lot of its success in commercial channels," he said, referring to large distributors, like CDW and Ingram Micro, that many businesses, government agencies, schools and other organizations use to buy hardware.
The Surface Pro 3, analysts have concluded, targets the enterprise, with some spillover into early adopter ranks, the markets in which earlier Surface Pro devices have gained some traction.
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