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Apple says no to incentivized ad watching and social sharing in App Store crackdown

Ian Paul | June 11, 2014
App discovery is a problem for Apple's App Store, and the company is hoping to improve the situation with a new Explore tab in iOS 8. But as we wait for Apple's newest mobile OS to roll out this fall, Apple is starting to crack down on a number of questionable methods app developers use for promotion and bringing in ad revenue.

Cracking down on at least some of these practices is definitely a win for everyday users. But as TechCrunch points out, incentivized sharing is not unique to smaller developers. King's uber-popular Candy Crush, for example, asks people to share on Facebook to gain more lives. It will be interesting to see if top games that use these practices will also have to adhere to Apple's latest policy enforcement, or if they'll get a pass.


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