Britvic Soft Drinks is using a cloud-based business planning and execution platform for finance, sales and operations, to support the way it plans and manages customer trade terms.
The company, whose brands include Robinsons, Tango, J2O, drench and Ballygowan, said its new Anaplan real-time modelling and calculation capabilities "add a layer of improvement" to its trade planning process, "ensuring greater alignment" between its commercial strategy and the trade agreements established with customers.
David Butcher, Britvic director for customer change, said, "Periodically, we review the trade terms for customers with a goal of determining what we want to achieve through these customers and the investment we can provide.
"Historically, we've done this through a sophisticated spreadsheet process that was rigid in terms of the instant ability to see alternative views on the data. With the Anaplan system we get an automatic, total view of our trade plan accounts across all customers."
Anaplan's cloud-based platform is built on a patented, in-memory HyperBlock calculation engine, designed to deliver flexibility and scale. Anaplan helps to promote business collaboration across sales, marketing, finance, IT and other enterprise departments.
Four years ago, Britvic signed a £15 million five-year hosted applications deal with outsourcer Atos, covering central applications like Siebel and SAP.
Companies including HP, Kimberly-Clark, McAfee and Prudential use the Anaplan system.
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