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What Facebook's declining page reach means for businesses--and for you

Caitlin McGarry | June 10, 2014
Businesses are freaking out over Facebook's decision to show less of their updates in your News Feed. Even though you choose to follow or like a business's page, Facebook's algorithms only surface a small percentage of what they post.

There's also another way to make sure you're always in the know when your favorite neighborhood restaurant posts about discounts or your neighborhood concert venue announces new shows. When you like a page, or visit a page you've already liked, click the arrow next to the Like button. A drop-down menu will offer you the option to get notifications when a new post is added.

"I have this implemented on my favorite business pages," Yount said.

It's not quite the same as an update appearing in your News Feed, but it's a solid work-around until businesses figure out how to become Facebook whizzes — or start paying Facebook to promote their posts.


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