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Dell finds new enterprise storage opportunity in Malaysia

AvantiKumar | May 29, 2014
Dell has announced a new series of enterprise storage arrays in its data centre portfolio, which will be available first in Asia Pacific and then the rest of the world.

Dell in Malaysia modified

Photo - (From left) Sumir Bhatia, Enterprise Solutions Director, Dell South Asia; KT Ong, GM, Consumer & Commercial Business, Dell Malaysia; William Tan, Country Leader, Enterprise, Dell Malaysia.


Dell is focusing on a new enterprise storage market opportunity in Malaysia with the announcement of a new series of enterprise storage all-flash and hybrid arrays for mid-sized fibre channel deployments, said the computer firm.

Dell Malaysia general manager, consumer and commercial business, KT Ong said the new Dell Storage SC4000 Series arrays would be available in the Asia Pacific region first and then globally later in 2014.

"The Dell Storage SC4000 Series represents the latest example of Dell redefining the economics of enterprise storage and a huge opportunity for our customers, channel partners and Dell," said Ong. "Dell now can offer enterprise-class, fibre-channel arrays in a high-performing, affordable solution designed for mid-sized deployments."

"These arrays offer the advanced capabilities of larger-scale enterprise storage to help medium-sized organisations become more competitive, while enabling Dell to address an entirely new storage market segment with our world class solutions and support," he said.

Ong said the new storage array series, with an all-flash solution that can cost up to 76 percent less than competing pure flash arrays, is the latest addition to Dell's customer-driven enterprise data centre portfolio of purpose-built solutions designed to make IT more efficient and practical.

He said that in 2014 and 2015, mid-tier, fibre channel-networked storage arrays and networked attached storage are expected to represent an estimated US$5.5 billion market worldwide, an opportunity previously untapped by full-featured Dell Storage technology [IDC Worldwide Enterprise Storage Forecast 2013-2017.]

In addition, the IDC study said the vast majority of the Asia-Pacific region's mid-tier storage array sales this year are estimated to be fibre channel-networked (79 percent), compared to 39 percent in North America. "With the new Dell Storage arrays launching first in Asia-Pacific countries, Dell can help support the storage needs of the region while also opening new doors for business growth," said Ong.

 Enterprise class features to smaller deployments

Ong said the new Dell Storage SC4000 Series arrays will debut with the Dell Storage SC4020, a 2U, 24-drive storage area network (SAN) based on Dell Compellent Storage Center software.

The arrays are designed to offer the same advanced capabilities as larger SANs in a solution sized and priced for mid-sized deployments, he said. "Launching with fibre channel connectivity, the new arrays complement the Dell EqualLogic iSCSI-based solutions and enable Dell to offer full-featured arrays that address both networking demands for mid-sized storage needs."

"The new Dell Storage SC4020, which can scale to 408 terabytes of raw capacity, supports a wide range of workloads for organisations across all industries and sizes seeking a high-performing, mid-sized SAN entry point or a remote or branch office storage solution," he said.

For example, the Dell Storage SC4020 can host up to 10,000 Microsoft Exchange 2013 user mailboxes in a single 2U SAN with 24 hard disk drives, and, with only 12 drives, the same 2U SAN can achieve up to 129,000 Oracle database workload IOPS (input-output operations per second) with less than one millisecond latency.

The Dell Storage SC4000 Series also offers customers:

  • Value with a highly efficient SAN and compact size, making it ideal for mid-sized needs or remote/branch office deployments
  • Enterprise-class performance with dual controller capability and SAN optimized for all-flash or hybrid SSD/HDD configurations
  • Flexible networking with fibre channel connectivity and iSCSI support available for replication
  • Best-in-class intelligence with advanced levels of automation and control to auto-tune the customer's storage environment
  • Advanced software capabilities such as automated tiering, replication, thin provisioning, snapshots and centralized management for multiple local and remote SANs
  • Perpetual software licensing that enables customers to pay only once for software features, even across hardware upgrades
  • Unified storage with the ability to manage both block and file storage, with the Dell Fluid File System, from a single management console
  • World class Dell Copilot support services that provide a combination of centralized support and 24x7 active system monitoring to help improve system performance and stability

The Dell Storage SC4000 Series will debut with the Dell Storage SC4020 throughout the Asia-Pacific region in May 2014. Worldwide availability is planned for later this year.


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