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Bring your own devil

Yogesh Gupta | May 26, 2014
A fifth of all enterprise ‘bring your own device’(BYOD) projects will fail in the next two years, predicts analyst firm Gartner.

A fifth of all enterprise ‘bring your own device’(BYOD) projects will fail in the next two years, predicts analyst firm Gartner. Surprised !
And almost each technology vendor continues to pitch BYOD as aggressively as ever. The paradigm shift has compelled CIOs to incorporate ‘devices’ perspective in IT strategy though many are unsure of the road ahead. BYOD is often than not becoming ‘Bring Your Own Devil’ for the corporate world.
It is understood that poorly implemented Mobile Device Management (MDM) policies by businesses are putting off staff as per the prediction. BYOD in reality evokes uncertainty, fear, hope, complexity, and apprehension for CIOs and its team. The enterprise partners too are buoyant on its potential business. Where is the disconnect?
The devil is in the details as they say. Gartner’s prediction clearly demonstrates that too many organizations are not only dictating use-policies that are too heavy-handed, but also failing to reassure employees that their personal information will not be accessed by the company.
Mobile devices and a barrage of them – tablets, smartphones, phablets is omnipresent across the corporate network. The real problem is more complex than fixing the security policies and allocating access controls for the end points in a corporate network.
The associated costs and fast disappearing ROI with BYOD means the advent of a new concept - CYOD (Choose Your Own Device). This unlike BYOD offers a list of devices that can be brought to work.CYOD is much more direct with tangible ROI for organizations as per various industry analysts.
The silver underlining with a hype technology is the associated demand and the growing interest from CIO community. And here enterprise technology channels can execute good business through BYOD or CYOD if they-
Churn the customer base: The existing and loyal customer base is the right test-bed for these technologies. Offer them a unique solution that solves their pain points around data security, ROI and the manageability of devices in the network.
Develop a mobility team: A dedicated team of professionals who understand mobility and it’s topology at customer end. Hire fresh graduates / social media savvy professionals that can add the extra edge to the team.
Align with new vendors:  Most traditional companies - big and small - including security companies offer BYOD as part of the mobility stack. Do look for niche start-ups too in mobility space - MNC and local - and align with them.
BYOD and CYOD will co-exist depending on the individual customers’ needs as enough innovation continues across the enterprise mobility App world. The success of the mobility strategy depends on the adeptness at CYOD and the value proposition of the technology provider to the organization.
BYOD will eventually shed its devilish (read scary) image as CYOD strives to become mainstream across organizations. The concepts will become more crystal clear for organizations to lay a safe and big bet on BYOD or CYOD.
And I am not talking about the devil bit.

Source: ChannelWorld India


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